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JYJ (Kim Jae-joong, Park Yoo-chun, and Kim Jun-su), a Korean pop band, has been named as ‘UNAIDS regional goodwill ambassador’, one of the UN agencies.

Today (25th August), UNAIDS (the United Nations Programme on HIV/AIDS) is going to announce JYJ’s acceptance of UNAIDS regional goodwill ambassadorship for the Asia and pacific region.

JYJ is appointed as the 13rd UNAIDS’ goodwill ambassador. Before JYJ, Michael Ballack (international football player of German), Emmanuel Adebayor (international football player of Togo), Naomi Watts (renowned actress how has starred in films including King Kong), Annie Lennox (the world renowned Scottish singer songwriter and women’s activist) and others have committed as UNAIDS international goodwill ambassador. Amr Waked (an Egyptian Actor) is also an UNAIDS Regional Goodwill Ambassador for the Middle East and North Africa.

It’s known that JYJ’s the high recognition and popularity across the Asia and pacific is highly regarded by UNAIDS. Considering 3-40% of people living with HIV/AIDS are the youth, UNAIDS expect JYJ to encourage increased HIV awareness and fundraising for UNAIDS-related activities.

UNAIDs, which was launched in January 1996, has a role of protecting people from epidemic, monitoring it and supporting people living with HIV/AIDS. In addition, UNAIDS provides a report on the global AIDS epidemic, hold a conference on HIV/AIDS issues, and put efforts on alleviating the impact of the epidemic.

UNAIDS is guided by a ‘Programme Coordinating Board’ with representatives of 22 governments from all geographic regions, 9 UNAIDS Cosponsors, and five representatives of nongovernmental organizations. It is headquartered in Geneva, Switzerland. 169 countries (by 2011) are participating.

16th August, JYJ also accepted the role of official Ambassador for the 10th international Congress on AIDS in Asia and the Pacific (ICAAP10), which is held by ASAP (AIDS Society of Asia and the Pacific) and UNAIDS.

JYJ is going to appear 2011 10th Asia-Pacific AIDS Congress (ICAAP 10) opening ceremony which is holding in 26th August, BEXCO Busan, to attend an appointment ceremony. As a UNAIDS Goodwill Ambassador for the Asia and Pacific region (Regional Goodwill Ambassador), JYJ is to attend a charitable concert, as well as shooting public service advertisements and volunteer activities and so on, for one year.

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Note: There are only a total of four Koreans that are honorary ambassadors to specialized organizations under UN – music conductor Jung Myunghoon, figure skater Kim Yuna, Actor Jang Donggun, and now JYJ!!! This means that JYJ will be the *first* K-POP artist to be the honorary ambassadors for a UN organization!

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Kim Jaejoong great in both singing and writing lyrics… participated in Protect the Boss’s OST

Group JYJ’s Kim Jaejoong has participated in the OST for his own SBS-TV drama “Protect the Boss.”

Recently, Jaejoong personally sang the “Protect the Boss” OST, “I’ll Protect You.” “I’ll Protect You” will be played during the “Protect the Boss” episode set to air on the 10th (today).

“I’ll Protect You” is about the hearts of the three main characters who fall into a love-triangle. It’s gathering even more attention because Kim Jaejoong himself wrote the lyrics for the song and sang it.

A representative of the drama’s production shared his anticipation, stating “Kim Jaejoong wonderfully ended the recording with his sweet voice and unique singing ability. Because the lead character himself wrote the lyrics of this song, I believe this song will greatly help the emotions within the drama.” Meanwhile, “Protect the Boss” is a romance drama in which a inexperienced female secretary meets a trouble-making 2nd generation chaebol and attempts to change him. Kim Jaejoong is currently acting passionately as the mysterious character Cha Muwon.

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Kim Jaejoong has been assigned to sing and write the lyrics for Protect the Boss’s OST

JYJ’s Kim Jaejoong will participate in SBS “Protect the Boss’s” OST. Kim Jaejoong, who acts as Cha Jihyun(Jisung)’s cousin Cha Muwon in the drama, personally sung and wrote the lyrics for “I’ll Protect You.” Through “I’ll Protect You,” Kim Jaejoong portrayed the feelings of the main characters (Cha Kihyun, Noh Eunsul (Chae Kanghee), and Suh Nahyoon (Wang Jihae)) who fall into a love-triangle. “I’ll Protect You” will be aired starting in the 3rd episode and will be released on various music sites such as Melon and Doshirak at midnight (00:00, 8/11). ….summary of PtB omitted….

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Fan’s expectations are becoming greater with the coming of the photo exhibition showing group JYJ’s everyday life.

With just the single poster which has been released before the photo exhibit, fans are curious about what will be shown and anticipating the exhibit.

In the poster for this photo exhibit, the three members are showing off their charm holding their individual cameras. Kim Junsu is looking far away holding his camera while Kim Jaejoong seems to be checking the photo he has just taken.

Park Yuchun also is looking around as if he is looking for the next subject for his picture. Although the three members each hold different poses in different surroundings, there is one thing in common–their looks as handsome as a statue.

The three member’s looks which shake the hearts of women and the masculinity which can be felt from a “flower boy” makes the heart of a person who is watching warm.

Netizens, who have heard of the news of the photo exhibit and seen the poster, are showing great enthusiasm and response, stating “even taking pictures of their everyday life will be like a photobook,” “I will go on the first day of the exhibit,” “even going everyday probably won’t be enough,” “I’m happy that I can see [JYJ] even through pictures,” and “when will they come to cities outside of Seoul?”

Meanwhile, JYJ will hold photo exhibit “Mine,” created to communicate with fans, for 10 days, starting on the 12th, in Seoul Jongro-gu Insa Gallery.

Along with the records of JYJ’s World Tour (which included 1o cities in the U.S., Canada, and Asia), JYJ’s photo exhibit holds pictures taken by JYJ in their everyday life and their stories.

JYJ’s agency revealed the purpose of this event, stating “we prepared this special photo exhibit because, despite successfully completing the World Tour, we don’t have a lot of chances to show off the results due to the limitations in [JYJ's] appearances on broadcasts.”

For this photo exhibit, JYJ members have always had their cameras for two weeks and captured their stories and everyday life through the lens.

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The path JYJ, who’s been blocked from making appearances on national broadcasting networks, is taking should not be overlooked.

When Junsu’s song for the drama “Scent of a Woman’s” OST was revealed on the 5th, it swept across the top of all music chart and achieved an “all-kill” (T/N: term used to indicate that Junsu’s new song is ranked #1 in every major Korean music chart). Furthermore, Junsu proved the “Junsu effect” by personally appearing as a cameo in the drama and increasing the ratings by almost 3%. When you take a look at the August 6th ratings for “Scent of the Woman,” you can see that the ratings is highest during the moment of Junsu’s appearance.

Kim Jaejoong also cannot be taken lightly. Kim Jaejoong, who is starring in his first Korean drama SBS’s “Protect the Boss,” has been receiving favorable reviews despite the fact that his character has yet been fully explained due to the fact that the drama is in its early phase. Furthermore, because “Protect the Boss” is riding high propelled by the viewer’s enthusiastic response in just 2 episodes, Jaejoong’s future role is greatly anticipated. In addition, it’s been known that Kim Jaejoong will also participate in “Protect the Boss’s” OST, bringing further anticipation of another “all-kill” of music charts.

Part Yuchun, who played the role of a soft 2nd generation chaebol in MBC’s “Miss Ripley” (concluded on July 19th), shook the hearts of women by appearing as a young student-teacher in a recently revealed drink CF. With his sweet smile and natural acting, the commercial dominated all portal sites and received enthusiastic response such as, “where would we find a student-teacher like that” and “Park Yuchun is too handsome.”

With the dramas and OSTs being a great hit, fans are cheerful and saying that “there is now only national broadcasts left.” It’s because, as the response of the drama and songs indicate, network representatives are the first to feel that there is still great enthusiastic interest towards JYJ in the public.

With this driving force, JYJ is holding a photo exhibition and rushing to release their Korean album.

JYJ’s photo exhibition “Mine,” set to start on August 12th, has especially been prepared to create a window where JYJ, who has had a hard time communicating with fans due to their inability to appear on national networks, can share their feelings with fans.

[JYJ] is also speeding up their preparation for the release for their Korean album. Recently, Song Jihyo and Kim Junsu’s music video shoot has grabbed the attention of netizens by being revealed. Kim Jaejoong has also revealed that he is working hard to prepare for his album though various interviews. However, because Kim Jaejoong is currently appearing in a drama, the time of the release is being carefully determined. The public is also interested in whether JYJ will be able to appear on KBS’s “Music Bank” after the release of their Korean album. This is because last May, in response to the controversy over JYJ being on the banned list for “Music Bank,” KBS reps had replied that “when they release a new album, they can of course appear according to the producer’s discretion.”

JYJ is continuing their streak of hits despite being blocked from appearing on television. The public is curious about when JYJ will be able to free themselves from the illogical ban of allowing JYJ to appear on national broadcasts and hold their broadcasting activities freely.

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We’re watching you, KBS.

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While many popular singers are continuing to participate in drama OSTs, JYJ is grabbing attention by reaching at the top of music charts.

Recently, the song JYJ’s Kim Junsu sung for SBS’s weekend drama “The Scent of a Woman,” has swept across all charts as soon as it was released. Kim Junsu’s “You are so beautiful” grabbed the number 1 position on all music sites such as Daum, Naver, Doshirak, Bugs Music, etc. the moment it was released on the midnight of the 5th.

Even after the 5th, “You are so beautiful” continues to be popular and is ranked amongst the top in main music charts.

Kim Junsu’s captivating voice has already gathered much attention by being played in “The Scent of a Woman’s” important scenes, such as when the main characters Kim Sun-Ah and Kim Dong-Wook accidentally sleep with each other and when Kim Sun-Ah is creating her Bucket List. Despite this, no one had thought the response would be this explosive. They had only predicted that Junsu’s charming voice and lyrical melody would be popular.

This past June, JYJ also enjoyed great popularity with Yuchun’s “The Empty Space for You” for the drama “Miss Ripley” by being ranked number one in all music charts.

Kim Jaejoong, who is currently being loved as Cha Muwon in drama “Protect the Boss,” is rumored to participate in the drama’s OST in the near future. If the OST sung by JYJ’s Kim Jaejoong becomes popular, the situation truly will become that “if JYJ sings it, the drama OST will reach the top of music charts no matter what.”

Drama reps gave thumbs up to JYJ’s drama OSTs, saying that “JYJ not only has great singing abilities, but also has great sensitivity. They don’t just help bring the emotion to life, but also have a positive effect on the entire drama.”

Meanwhile, along with the OST, Kim Junsu will also make a special appearance in the drama and work with Kim Sun-Ah as the popular singer “Junsu.” The episode of  “The Scent of a Woman” with Junsu’s special appearance will be aired on the the 6th at 9:50pm.

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JYJ’s Kim Jaejoong, who has transformed into a chaebol (T/N: Korean term used to indicate member of a wealthy Korean family that runs a major company), revealed that while he is thankful of the fans’ favorable responses, it makes him want to become a better actor even more.

On the first episode of SBS TV’s “Protect the Boss” (aired August 3rd), Kim Jaejoong received good reviews by enthusiastically performing his role as chaebol Cha Muwon. In response, Kim Jaejoong stated through his agency, “I greatly thank the viewers for their favorable reviews.”

Furthermore, Kim Jaejoong added, “but hearing these good reviews makes me want to become even better at acting. I will work even harder to bring out an even more positive response.”

In “Protect the Boss,” Kim Jaejoong appears as the cousin and rival of the president’s son, Cha Jihyun (Jisung). In the drama, Kim Jaejoong is the company’s director of headquarters, and is portrayed as a person who gathers much attention from the female employees.

During an interview, Kim Jaejoong keeps an eye on Noh Eunsul (Chae Kanghee), who criticizes the interviewers who consider only a person’s background and don’t even give her a chance to speak, and specially employees her. As a response, other female employees become jealous of No Eunsul.

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Kim Jaejoong has become the chaeobul (T/N: term used for the family members of the heads of major companies in Korea) Cha Muwon.

In the first episode of SBS’s new drama “Protect the Boss,” Cha Muwon, Cha Jihyun (Jisung)’s cousin and rival, made his first appearance.

Cha Muwon was portrayed as as individual who had abilities that surpassed those of Cha Jihyun, who suffers from social phobia. Starting in his first appearance, Cha Muwon completed the presentation in place of Cha Jihyun, who became speechless in the middle of it. Unlike the trouble-maker Cha Jihyun, [Jaejoong's] character is more skilled and more reliable.

Cha Muwon also played the role of Noh Eunsul (Chae Kanghee)’s Daddy-Long-Legs. During the interview for Cha Jihyun’s new secretary, Cha Muwon picked Noh Eunsul, who made a memorable remark. When Noh Eunsul asked, “why did you pick me?” Cha Muwon answered, “your boss, Cha Jihyun, is someone who can’t be taken on by a normal person.”

To his own secretary, Cha Muwon revealed his intention, “because she is so desperate, she will be more loyal to me, who picked her [for this job], than Cha Jihyun. Also, isn’t she cute,” further drawing anticipation to how the drama may unfold.

Kim Jaejoong acted out the role of Cha Muwon, who is calm, but sharp and witty, without difficulty. He received relatively good remarks in pronunciation and vocalization, areas in which most idol actors have problems with.

After the broadcast, viewers showed favorable responses through [Protect the Boss's] message board, stating “Kim Jaejoong’s acting is more natural than I thought it would be,” “I was worried because he was acting opposite to Jisung, but he fit in well without sticking out,” and “I will look forward to Kim Jaejoong’s acting even more.”

Meanwhile, Kim Jaejoong made his debut first in Japan in 2010 through Fuji TV’s drama, “Because I can’t be Truthful.”

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Most viewers gave favorable reviews to “Protect the Boss.”

In the first episode of the new SBS drama “Protect the Boss,” which aired on August 3rd, the first meeting and current situation of No Eunsul (Chae Kanghee), a woman who is having trouble finding a job, and Cha Jihyun (Jisung), a sharp tempered man who acts as he pleases, was explained.

This episode especially caught people’s attention by comically portraying an incident in which a head of a company assaulted a group of individuals in a retaliatory manner. The incident was portrayed with comical elements so that you could laugh and watch light-heatedly despite [the serious nature] of the actual incident.

While the episode was aired, viewers mostly showed favorable responses through SNS, stating things such as, “this has the smell of a hit,” “Protect the Boss is good,” “why is this so funny,” “I see scenes which I seem to have seen on the news,” “my boss is handsome,” “this is really funny. BB cream is only for business,” “Jisung is cute and funny,” “is this the story of the president of a certain company?” “flourish,” “I don’t watch dramas but I have to watch PtB,” “PtB is a drama which pinches the society. No Eunsul seems like us.”

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Vocal group JYJ’s member Kim Junsu will join the OST for SBS drama “The Scent of a Woman.”

According to SBS on the 22nd, Kim Junsu will join “The Scent of a Woman’s” OST and make a special appearance as a popular singer named “Junsu.”

In the OST, Kim Junsu plans to use his signature sweet voice to express the female character’s dear and sweet love, despite being terminally ill. The chorus especially (“You are so beautiful. You are so wonderful.”) will leave a strong lingering feeling and shake the hearts of women. A rep explained that the ballad, which has an overall fantastical feeling of someone whispering in your ear, matches perfectly with Junsu’s charming voice.

Through the relationship established through the OST, Junsu will make a special appearance in the 5th episode and appear in a scene where he enjoys a sweet date with the female main character Yeonjae (played by Kim Sun-Ah). During the date with Kim Sun-Ah, he will show off his sweet charm by personally singing her a song and taking pictures with her. Yeonjae, who has been sentenced a time-limited life will basically get to accomplish “have a date with Junsu” on her bucket list.

The producers revealed, “with the help of Junsu, who is extremely popular and as a great voice, the overall quality of ‘The Scent of a Woman’s’ OST will increase. Please look forward to Kim Junsu’s surprise appearance as an actor. You will be able to experience a bright and gentle heartwarming feeling.”

….omitted

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The following is a translation of an excerpt from Jisung’s (Jisung is the other male lead actor in “Protect the Boss”) interview, where he talks about Jaejoong. :)

How Jisung became friends with Jaejoong…

Jisung explained, “before starting our shoot for the drama, the entire staff and cast went to a retreat together. I met Jaejoong for the first time there. I ended up sharing a room with Jaejoong when I went to bed after having a bit to drink with dinner. The room only had one king-sized bed. We didn’t really want to sleep on the floor, so we ended up using the single bed together. But because it was so hot, we both just went to bed in our underwear. We naturally grew closer together [after this] just as guys tend to become friends after going to a public bath together.”

Jisung’s opinion of Jaejoong and his acting

….Jisung wasn’t stingy with his praise on Jaejoong’s passion for acting. Jisung explained, “although Kim Jaejoong is at the top as a singer, Jaejoong thinks that this is his first step in acting and therefore is living up to his roll as the youngest on set. He analyzes his character diligently. He has the mind of a pro and is very responsible.”

Furthermore, he said, “because Jaejoong works so hard, everyone including me, seniors Park Youngkyu and Cha Hwayeon, and the staff try to help him get used to acting. Jaejoong is that much hard-working and is therefore loved by everyone on set. I hope he will be able accomplish his first try at acting smoothly.”

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